Why Plain White Background Images Are Good for E-Commerce

Summary: In this post, we shared what is a plain white background, why plain white background is best for E-commerce, and some tips about how to add white background to a product photo. - from Fotor

Sofa products with plain white background

Plain white background is considered to be timeless, neat, clean, and incomplex. So many entrepreneurs on E-commerce platforms like to use plain white background on their product photos to highlight the product detail and make them more professional and reliable.

Meanwhile, humans process information faster by looking at pictures and remembering 80% of the visual content, while reading text messages is only 20%. Plain white background can level up product photos visual look. Grab people's attention at first sight and attract them to place the order quickly.

That's why some E-commerce platforms such as Amazon/Ebay require plain white background product photos. Due to those facts, it’s necessary for us to know more about the plain white background images.

What is the plain white background?

Plain white is the lightest color and is achromatic without any hue. Any Office software, as long as there are color editing options, you can see the simplest RGB color mode, that is, red, green and blue color mode, only R, G, B values all be 255,255,255 called plain white.

In order to make the product photo professional, plain white background is the best choice.

Why plain white background is the best choice?

Highlight the product

When we shop online, we can easily find that most background color of products is plain white. That is because the plain white background makes it easier to add text descriptions to the product, and highlights the characteristics of the product. It is easy to help customers find what they really care about.

Reflect the authenticity of the product

Surf on the Internet, customers have to make evaluations about the value of the product through photos and reviews. So, the clarity and truth of the product photos play an important role in boosting sales. Displaying all product images on the same plain white background, let customers focus on your product with the least distractions.

plain white background of watch photos

Show the true color of the product

In order to win customers' trust for the long term and make them brand your product, do not play tricks on them. By giving them a realistic image with the true colors of the product, merchants can build a trusting relationship with customers that would generally be helpful to the success of the business. Plain white product photo is good for showcasing the true color of your product.

Less is more, simple is beauty

White is very subtle and gives a low impact on the whole image. The product looks clean on plain white background. This makes it easier to get information from the item. It will also give it a minimalistic vibe that is sophisticated and professional at the same time.

White background cost less

The workload of editing photos is very large, If you want to edit hundreds of product photos for your website, the cost may be very high. All white backgrounds of photos, it can improve the efficiency and reduce the cost of the business.

When Not to Use Plain White Background

Personalized customization

All white makes the item looks boring. Some products such as jewelry, look more interesting with having a colored or a thematic background. Especially on some customized occasions to show off the difference and give the audience a deeper impression than the white color.

Attract attention

White backgrounds work well in Amazon/eBay marketplaces, but if you're posting product photos on social media, shooting lifestyle products is highly encouraged. Social media users prefer to share stylized product photos in their daily life. It can make people trust, grow your followers, and expand the reach of your marketing efforts.

Protect the eyes

Reserve a white background for your online store. Another example is that the background of the online book usually can choose yellow or another soft color, that’s because the long-time focusing reading may cause eyestrain, especially in white color which is high contrast.

How to shoot a white background image

How to Shoot Products on White Backgrounds

The simplest way is to shoot a white background image for your products.

  1. Use a proper light meter

2. Keep some distance between your subject and the backdrop

3. Use a seamless backdrop

4.Create an “infinite” background

5. Make sure your background is lit evenly

6. Make your own lightbox

How to create plain white background images?

In our daily life and work, there are some photos in various color backgrounds or something you don't need in the background. If you need a pure white background photo, try the below ways to quickly change the background color of your photo to white.

By Photoshop

Photoshop can achieve the goal of changing the background into plain white, but it is difficult for those who are unfamiliar with photoshop, Expert photo editors would take a lot of time to learn it even for years so that they can use it to improve their product efficiently. The process is meticulous and requires advanced photo editing skills.

Fotor AI Background Remover

Fotor web tool

Powerful AI-driven editing tools like background remover, AI enlarger, object remover, one-tab skin retouch, AI art effects, etc.

Over 100,000+ ready-to-use templates and creative content for graphic design and photo collages.

Millions of HD stock photos for personal and commercial use.

It is a free automatic AI Bg Removal solution for any images. With it, you can add a white background to photos in just one click. It is great for those who have zero knowledge about complex photo editing.

Open Fotor background remover (add link) Click the button "Open image" to upload the image or drag and drop the image to start to remove the background. Automatically remove bg in an instant. You also can add a white color to the transparent background. Get one plain white background product photo in a few seconds.

how to remove background from real estate photo with AI background remover

Fotor's photo editor also lets you edit photos in just a few clicks. It covers various free online photo editing tools, so you can crop images, resize images, add text to photos, make photo collages, and create graphic designs easily.


We’ve provided situations where plain white background plays an important role in e-commerce. Bring you the skill of how to change the white background color on your product photos. Hope it is helpful for your business.