Best Logo Size for Website, Social Media & Print (2024)

Summary: This is an overall guide on what is the best logo size. You'll learn how to choose the right logo sizes for website, social media, printing, and email signature.

A logo have a significant impact on your company and brand. It serves as the first impression which you leave to your customers, and it's the symbol of of your brand's identity. A consistent-looking and professional designed logo is helpful to promote business awareness and attract more potential clients.

But what is the best logo size? It varies among different platforms and purposes: websites, browsers, social media platforms, printing, and email signatures, they have respective requirements on standard logo sizes.

In this blog, we've compiled a comprehensive guide on logo size for these platforms. Learn to design a stunning business logo that has right size and suitable for any device.

Table of Contents

• Why Logo Size Matters?
• Logo Sizing Basics
• Best Logo Size for Websites
• Logo Sizes for Favicons
• Logo Sizes for Social Media
• Logo Size for Print
• Logo Size for Email Signatures
• Tips for Choosing the Right Logo Size
• How to Make a Logo?
• FAQs
• Final Thoughts

Why Logo Size Matters?

The significance of logo size transcends mere aesthetics; it is a critical factor that influences brand recognition, visual impact, and overall user experience across various platforms. Understanding why logo size matters enables businesses to make informed decisions when adapting their logos for different applications, ensuring optimal visibility, clarity, and consistency.

1. Visual Impact and Brand Recognition

The size of a logo directly affects its ability to catch the viewer's attention and communicate the essence of the brand at a glance. An appropriately sized logo ensures that key design elements, such as typography, symbols, and color, remain legible and recognizable even at smaller scales, reinforcing brand identity and fostering instant recognition.

2. Device Compatibility

In today's digital world, users access content on a wide array of devices with varying screen sizes and resolutions. Ensuring that your logo displays correctly on all these platforms is crucial.

3. Consistency Across Channels

Maintaining a consistent logo size across diverse marketing channels is vital for establishing a cohesive brand image. Whether it appears on your website header, social media profile, printed brochures, or email signatures, a logo should adhere to specific size requirements while maintain visual consistency.

4. Compliance with Platform Requirements

Many online platforms, especially social media networks, have specific guidelines and restrictions regarding logo dimensions. Ignoring these requirements can result in poor image display, reduced visibility, or even account suspension.

5. Printing Quality and Cost Efficiency

When it comes to print materials, logo size not only impacts visual appeal but also influences production costs and material usage. Oversized logos may lead to unnecessary expenses and waste, whereas undersized logos can appear insignificant or lose detail when printed. Selecting the right logo size for each print application: business cards, billboards, or promotional merchandise.

Logo Sizing Basics

Before diving deep, it's essential to understand some logo sizing basics. Here we list 5 key points you need to know:

1. Logos are measured in pixels: For example, a logo size can be 1280x720, which means it's 1280 pixels wide and 720 pixels tall. Sometimes these values are called the dimensions of a logo. The more pixels, the better the quality of a logo and the more detail a logo has.
2. File types: Use a PNG file that's less than 200kb to display your logo online. This ensures a quick loading speed while maintaining crisp details. PNG files are lossless compression files, which can have a high quality in a smaller size. Also, they allow for transparent backgrounds, ideal for social media, websites, and other web use cases.
3. Resolution: Resolution refers to the number of pixels per inch (PPI) in an image. When preparing logos for print, a higher resolution of at least 300 PPI is necessary to ensure crisp, high-quality output.
4. Aspect Ratio: The aspect ratio is the proportional relationship between a logo's width and height. And the ideal aspect ratio for a logo is a 1:1 square ratio. Maintaining the original aspect ratio during resizing is crucial to prevent distortion of the logo's shape and design elements.
5. Vector Formats: Vector logos are composed of mathematical equations rather than individual pixels, allowing them to be scaled infinitely without losing quality. This makes them ideal for various applications, especially print, where high-resolution and scalability are essential.
6. Orientations: Logos can be designed in either horizontal (landscape) or vertical (portrait) orientations, depending on the brand's visual identity and intended usage. A horizontal logo is better suited for website headers, banners, or wide-format applications, while a vertically-oriented logo may be more appropriate for profile images, app icons, or narrow spaces.

Best Logo Size for Websites

The optimal logo size for websites is crucial to ensure that it remains visually striking and legible across different screen sizes and resolutions. Here are some guidelines to help you determine the best logo size for your website:

What's the Best Logo Size for Website Header

A website header typically houses the primary logo placement, serving as a constant visual anchor for visitors. For this prominent position, a horizontal (landscape) orientation is often preferred due to space constraints. The recommended dimensions for a website header logo are:

Vertical layout: 160 x 160 px

Horizontal layout:

250 x 150 px

350 x 75 px

400 x 100 px

The average height of a website logo is typically between 50 and 100 pixels, while the width is between 200 and 300 pixels. The maximum file size for a logo displayed on websites should be less than 100kb with a file format of PNG.

Logo Sizes for Favicons

Favicons allow your brand to be present in the searchbar so that the customers and potential customers can easily swift between your website and others. This small graphics or icons are normally just the icon that represent your brand, since they're too small to read any text.

Below are the standard favicon sizes for browsers:

• 16 x 16 pixels
• 32 x 32 pixels
• 48 x 48 pixels

Logo Sizes for Social Media

Social media platforms serve as powerful branding and marketing channels. Well-proportioned and platform-specific logo sizes can ensure optimal visibility and best promotion effect. Each platform has its unique dimensions and requirements for profile pictures, cover images, and in-post logos. Here's an overview of the recommended logo sizes for popular social media networks:

Instagram

• Profile Picture: 110 x 110 pixels (minimum displayed size)

• Aspect Ratio: 1:1 (square)

• File Format: PNG or JPEG

• Maximum File Size: 300 KB

Facebook

• Profile Picture: 180 x 180 px (Displays at 170 x 170 px on desktop, 128 x 128 px on mobile)

• Cover Photo: 820 x 312 px (Minimum width: 960 px)

• Best file type: PNG

YouTube

• Profile photo: 800 x 800 pixels

• Thumbnail photo: 1280 x 720 pixels

• Cover photo: 2560 x 1440 pixels

• Best file type: JPG, PNG, BMP

Twitter

• Profile Picture: 400 x 400 px (Displays at 200 x 200 px on desktop, 150 x 150 px on mobile)

• Cover Photo: 1500 x 500 px (Recommended aspect ratio: 3:1)

• Best file type: JPG or PNG

• Max file size: 2MB

Linkedin

• Profile Picture: 400 x 400 pixels

• Cover photo: 1128 x 191 pixels

• Aspect Ratio: 1:1 (square)

• File Format: PNG or JPEG

• Maximum File Size: 8 MB

Pinterest

• Profile Picture: 165 x 165 pixels

• Aspect Ratio: 1:1 (square)

• File Format: PNG or JPEG

TikTok

• profile Picture: 200 x 200 pixels
• Aspect Ratio: 1:1 (square)
• File Format: PNG or JPEG

Discord

• Profile Picture: 128 x 128 pixels
• Server: 512x512 pixels • Aspect Ratio: 1:1 (square)
• File Format: PNG or JPEG
• Maximum File Size: 10 MB

Google My Business

• Profile photo: 970 х 530 pixels
• Cover photo: 1024 x 576 pixels
• Best file type: JPG or PNG

Logo Size for Print

When it comes to printing your brand image for different usages, what's important is not the logo size but the format of a logo. The best vector formats are PDF, SVG, and EPS. Vector logo is easy to edit and it can keep the original quality while it's scaled up, which is especially important in printing.

If you want to print a logo on your products, you need to switch the logo dimensions from product to product. Generally, a tote bag has a maximum print area of 14x16 inches, while a logo on a hat may be limited to a 3.5-inch width.

Logo Size for Email Signatures

Email signatures are another great way to display your company logo and help to promote your business. It's particularly necessary to know the right logo size for email signatures when you have a large number of emails to send.

Notice that all the email signatures should be a PNG file format with a size of no more than 10kb.

The recommended logo size for email signatures is less than 320 pixels wide and 70 to 100 pixels high.

Tips for Choosing the Right Logo Size

To ensure that your logo effectively serves its purpose across various platforms and applications, it is essential to adhere to the following tips when selecting the right logo size:

1. Consider Context and Placement

Each platform or medium has specific requirements and visual constraints. Assess where your logo will be placed (e.g., header, footer, profile picture, merchandise) and how it will interact with other design elements.

2. Test Across Multiple Devices

Before finally deciding a logo size, test it on various devices and screen sizes to confirm optimal display and readability. This includes desktop computers, laptops, tablets, smartphones, and even smart TVs, if applicable.

3. Optimize File Size for Web Use

When using logos online, prioritize file size optimization without compromising visual clarity. Compress PNG or JPEG files using lossless or lossy compression techniques to reduce file size while maintaining an acceptable level of image quality.

4. Preserve Brand Consistency

While adjusting logo sizes for different applications, maintain consistency in color, typography, and overall design. This helps reinforce brand recognition and fosters a cohesive visual identity across all touchpoints.

5.Utilize Responsive Design Techniques

Incorporate responsive design principles when placing logos on websites or digital platforms. This may involve using CSS media queries or adaptive images to serve different logo sizes based on the viewer's device or screen size, ensuring optimal presentation and performance across the spectrum of user experiences.

6. Consult Professional Designers or Experts

If you meet challenges in determining the appropriate logo sizes or adapting your logo for specific applications, consider consulting professional designers or branding experts. They can provide valuable insights, guidance, and assistance in creating tailored logo versions that effectively represent your brand across diverse platforms and mediums.

How to Make a Logo?

Here's a step-by-step guide on how to make a logo:

1. Define Your Brand Identity

Gather information about your business, target audience, competitors, and industry trends. Understand your unique selling points, mission, values, and the message you want your logo to convey.

2. Brainstorm & Sketch Design Ideas

Collect inspiration from various sources (e.g., other logos, typography, color palettes, patterns, etc.)

Sketch rough ideas for your logo, explore different layouts, symbols, typography, and color combinations for your logo design.

3. Refine Design Concepts

Typography: Select or create custom typography that complements your brand personality and enhances legibility. Consider font style, size, line spacing, and transparency.

Color Selection: Choose a color palette that aligns with your brand identity, evokes the desired emotions, and ensures accessibility among different ages and industries of customers.

Symbol & Icon: If your logo includes a symbol or icon, refine its design to ensure simplicity, memorability, and relevance to your brand.

4.Start Your Logo Design

Now as you have clear ideas about the color palette, font selection, icon graphics, and logo layout, you can start the logo design. Here you can use an online logo maker to simplify your work procedure. There are an array of preset logo templates tailored to different occasions and purposes. Game, sports, food, business, clothing, coffee, real estate, restaurant, etc. Dozens of logo genres for you to choose from.

Besides, it offers a huge library of design resources and elements: fonts, icons, shapes, illustrations, etc available to your personalized customization needs. What's brilliant, you can access Fotor's AI logo generator to randomly generate logo designs that aligns with your concepts. Just type text prompts, choose a style, and AI will do the rest for you.

Here's how to make a logo with Fotor's Logo maker:

• Go to the Fotor website and click on "Graphic Designer" to enter the design interface.
• Find "Templates" at the left tool menu, and select "Logo" size. You can see many logo templates there.
• Browse and choose a preset design and drag and drop your photos onto the template, or create your own template from scratch.
• Manage overlays, backgrounds, text, and other elements to maximize your design.
• Preview and download your work, selecting the format and size you desire.

FAQs:

What's the Standard Size of a Logo?

The standard logo size is 200 to 300 pixels wide. This size is large enough to be viewed on multiple devices and screens, and it will not take up much space.

Should My Logo Be JPG or PNG?

PNG is the first choice when you choose the file type of your logo. It supports transparency and lossless comression. This means your icons look clear and crisp at any size without pixelation. JPG or JPEG is another popular type for logo usage, but it doesn's support transparancy and results in quality loss during comression.

What Is the Best File Size for a Logo?

As to a logo for web display, keep the file size as small as possible, with a maximum file size of 200kb to ensure the shortest loading time. But for print purposes, the file size may be larger for the best printing quality.

What's the Best File Format for Printing a Logo?

The best file format for printing business cards, brochures, and clothing are vector files. Use SVG file formats if it's being accepted by the printer you use. Otherwise, use PDF and ESP file formats for print a logo.

Final Thoughts

There is no unite logo size tailored to various types of needs and purposes. To make sure your brand looks bravo on any devices and platforms, you need to consider which logo size, file type, and file size have the optimal visual impact.

You can take this blog as guide on logo size selection and make sure your logo always looks crisp.