Top 6 Shutterstock Alternatives for Your Business (2024)

Summary: This is a post sharing the top Shutterstock alternatives or competitors to lower your costs for licensing visual content when you are running a small business.

top 6 shutterstock alternatives, including Fotor, Adobe Stock, Unsplash, iStock, Pexels, and Depositphotos

To win over sales in digital marketing, small businesses are trying hard to find the perfect product image sources. Shutterstock is an excellent option, but it may be tricky and high-cost to get the Shutterstock licenses.

Luckily, to help those small businesses get alternative sources of stock images at affordable rates, we will share the top 6 Shutterstock alternatives & competitors where you can find the perfect product image backgrounds. Let’s get started!

6 Shutterstock Alternatives & Competitors for Product Images

1. Fotor

For small businesses that want to get better effects while spending less, you can use AI tools to get the product background images. Fotor's AI image generator is a game-changer. By utilizing it, businesses can effortlessly create the perfect product background images they need in seconds. Not only does this save money, but it also saves time and resources that would otherwise be spent on hiring professional photographers or purchasing stock images from platforms like Shutterstock.

There are some prominent features that small businesses can use to get the wanted and perfect product images with the help of Fotor AI.

  • AI Product Image Background Change to Get Appealing Product Images
Fotor ai backgrounds

Fotor offers a variety of AI tools and services, such as AI image generator, AI backgrounds, AI face generator, AI art generator.

Fotor enriches your business content sources with millions of AI generated images.

Product stock images and product background replacements for e-commerce are within reach with Fotor.

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To make appealing product photography for the e-commerce platform, you need to pay attention to the whole product image design, from the product layout to the backgrounds. But with Fotor, you don’t have to worry about these time-consuming things.

Upload your product images to the AI background generator for e-commerce from Fotor, and type the product background you want in the text bubble, Fotor AI will generate the images you want. Then click one AI-generated background, and Fotor AI background remover will automatically apply it as your product background. You can adjust the product placement and size to get the most attractive e-commerce product images.

  • Text to Product Background Images to Enrich the Business Image Source
ai image generator homepage from fotor

Every business should have its own image resources for further development. However, it costs much for those small businesses or startups to get stock image licenses. Now, Fotor is your choice when having a short budget for image resources.

Just type the prompts for the business images you want, and Fotor will process and output what you want exactly within a few seconds. And these AI-generated images are free for you to use as business content sources.

Anyhow, for small businesses to composite product images with eye-catching backgrounds, Fotor is the first choice. Compositing product images for an e-commerce platform is super easy and is 100% automatic. Besides, Fotor allows you to get free stock images for business without the stock image licenses because you are the creator of the images generated by the entered prompts.

2. Adobe Stock

adobe stock homepage

Adobe Stock is good Shutterstock alternative, where you can get millions of high-quality, royalty-free stock images, videos, audio tracks, and templates for business use. Compared to Shutterstock, it cost less to get Adobe stock image licenses.

There is a wide range of collections for businesses to use, including photos, illustrations, vectors, 3D assets, and much more. Surprisingly, with the Adobe Creative Cloud tool, you can simplify your workflow because of both enough stock image resources and powerful Adobe software and tools, including Photoshop, Illustrator, Premiere Pro, and more.

As a popular Shutterstock alternative, Adobe is a good platform for businesses to get enough image content resources when creating compelling projects.

3. Unsplash

unsplash homepage

Unsplash is another popular Shutterstock alternative for businesses to get high-quality and royalty-free stock images and video sources, with various styles, themes, and subject matter. Thus, for businesses or companies, you can search for the image topic you need in the text bubble of the Unsplash library.

Besides, it offers a professional service for companies called “Unsplash for Business”, where you can get more products and services for your business content resources, such as exclusive content and team collaboration.

And there is a photography community where photographers provide artistic and commercial stock images. To connect photographers and businesses, Unsplash offers a service called “Unsplash Custom”.

If you are looking for a Shutterstock alternative that saves on costs or to find creative content, you can’t miss Unsplash.

4. iStock

istock homepage

For a business that needs rich image content resources, try iStock as the Shutterstock alternative to get high-quality and royalty-free stock images. As one of the famous stock photo agencies, iStock is a part of Getty Images. It offers a highly curated library for businesses and individuals to search for the needed sources.

Compares to Shutterstock, iStock offers traditional advertising photography and illustrations. There are mainly two categories of its stock collections: Essentials and Signature. Usually, exclusive images are in the Signature while the non-exclusive images are in the Essentials.

It costs less to get purchase assets in iStock, and you can get some free credits to purchase or subscribe. Small businesses can get affordable image sources in the Essentials to save the budgets.

5. Pexels

pexels homepage

Pexels images fall under CC0 licensing, so Pexels is an amazing platform where businesses, social media organizations, and individuals can get image sources absolutely for free thanks to Pexels’ assets-free services. Thus, you can use Pexels as your free stock image source when having limited budgets because Pexels requires no attributions.

Compared to Shutterstock, Pexels offers more outdoor images, including landscapes, beaches, seas, and buildings. And you can get more portrait stock images in Pexels. And every month, there will be more than a thousand images updated in the Pexels library.

Overall, Pexels is an affordable Shutterstock alternative for businesses that need a large volume of images and videos and are on a limited budget.

6. Depositphotos

depositphotos homepage

Depositphotos has millions of high-quality stock photos, illustrations, vectors, and videos for businesses and individuals. You can get the images you want by entering the topic in the search box. You can use the filter to target what you want exactly on the left filter toolbar.

As one of the best Shutterstock alternatives or competitors, you can purchase assets in Depositphotos on demand. And its pricing plans vary for individuals and businesses. You can subscribe on demand.

Compared to Shutterstock, Depositphotos has no daily download limit, charge less, and offers a wider collection of free images for bloggers or business to use.


In this blog, we have shared the top 6 Shutterstock alternatives, including Fotor, Adobe Stock, Unsplash, iStock, Pexels, and Depositphotos. Every Shutterstock alternative has its own unique features or services for businesses. Some allow you to generate images and customize product backgrounds with their offered or generated images, while others charge less when purchasing assets or offer absolutely free stock images for businesses and individuals to use. Hope you find this blog helpful!