The Perfect Instagram Story Size to Get Story Compelling 2024

Summary: In this article, we share the perfect Instagram story size for you. And provide more tutorials and useful tricks to help you play around with the IG story easily.

instagram story sizes

Instagram has been a revolutionary social media to trend a new lifestyle via Instagram story and reels. Instagram stories have become a new way to share lifetime and even deliver more marketing changes. There are more than 500 million daily active users using Insta story to create stunning stories and share their updates. Creating a perfect Instagram story is a crucial way to catch more attention. First, figuring out the Instagram size is important.

In this article, we’ve made a comprehensive guide on Instagram story size to help you make your story compelling and attractive. Moreover, excellent suggestions for a better high-quality IG story also conclude.

What Is an Instagram story?

man palys his phone

Instagram story is a new feature that you can update your followers via photos or videos. Differ with reels, the Instagram story only can be presented to others within 24 hours, and content in more casual daily life or ads for marketing.

What Is Instagram Story Size?

The Instagram story size is 1080px by 1920px with a 16:9 aspect ratio. When you want to upload Instagram story, the vertical photos and videos are friendlier to view by others.

However, there are more Instagram story specifications you need to notice before making an IG story.

  • Picture format needs to be PNG and JPG within 30MB size.
  • Video only supports MP4, MOV, and GIF format in 15 seconds under 4G in size.

Learn more>> Convert images into Instagram story format in seconds

Instagram story video size can be acceptable for 720 x 1280 pixels, 1440 x 2560 pixels, and 2160 x 3840 pixels. However, smaller sizes will be seen as blurry, and bigger sizes will be compressed for suitable sizes.

If you don’t adhere to the Instagram story dimension, then your story may be compressed into low-quality size and affect the final-looking result.

Instagram Story Safe Zone

What is Instagram story safe zone? When you upload a picture or video on Insta story, it is unavoidable that the user name and the comment bar will cover a part of your story. So, try to keep your main character in the center of the picture or video. You know, sometimes a small part covered is an awful feeling, and maybe the covered part is the key stuff.

How to Create Instagram Story?

It is very easy to make an Instagram story. Follow the picture tutorial to get your story started.

  1. First, open the Instagram app and tap the “+” icon.
  2. Tap the Story icon in the lower right corner.
  3. Tap the Photo Album in the bottom left corner to upload or shoot directly.

By the way, you can add some Instagram stickers to make your story more interesting.

how to create instagram story

Tricks to Make Instagram Story Compelling

girl takes selfies in instagram
  • Engaging story content. If you want more followers and get more attention. Don’t make your IG story full of boring and nonsense content, nobody wants to see these dull things. Keep on the useful and exquisite pictures or videos with short but good content.
  • Right Instagram story dimension. Adhere to the Instagram story dimension correctly. The wrong aspect ratio will affect your story quality because of compression. Use the crop tool to handle your standard Instagram story size.
  • Keep the story vertical. Most users make their phones vertically in 90% of the time. Go vertical to make the best effect of your story.
  • Edit your story content. Post-editing ins story are favored by more followers. Try to get an Instagram story template to make delicate attractive content. Most templates are super easy for beginners to use in minutes.
  • Less than 30MB. Although Instagram story video size can be at most 4G. But, larger size is unfriendly for people to load. People are easy to lose patience when loading for more than 5 seconds. Keep the story in a compact size for fast-load.
13 Creative Instagram Story Ideas to Boost Engagement

Looking for fresh and captivating Instagram story ideas? Explore our blog for creative and engaging suggestions to make your Instagram stories stand out. Elevate your storytelling game today!

Instagram story ideas


What Is Instagram Post Size?

There are 3 types of Instagram post sizes.

  • Square: 1080 x 1080 px for 1:1
  • Landscape: 1080 x 566 px for 1.91:1
  • Portrait: 1080 x 1350 px for 4:5

What Is an Instagram Reel Size?

The Instagram reel size is 1080 x 1920 px, which is an aspect ratio of 9:16.

What Is Instagram Profile Picture Size?

The Instagram profile picture is 320 x 320 px, which is an aspect ratio of 1:1.

What Is Instagram Story Ad Spec & Size?

Instagram image ad size and specs:

  • Best Resolution: 1080 x 1920
  • Minimum resolution: 600x 1067
  • Format: JPG or PNG
  • Max Image Size: 30MB
  • Aspect Ratio: 16:9

Instagram video ad size and specs:

  • Best Resolution: 1080 x 1920
  • Minimum Resolution: 600x 1067
  • Format: MOV or MP4
  • Max Image Size: 4G
  • Aspect Ratio: 16:9
  • Maximum Duration: 15 seconds

How Long Is an Instagram Story?

You can only record a 15s video for one time and the pictures only show at 7 seconds in an IG story.

How to Make Instagram Story Longer?

Instagram has restricted to IG story to 15 seconds. But, there can be four IG stories showing up. So, you can add at most 4 IG stories in 60 seconds to make your Instagram story longer.


Want to get more followers like Instagram influencers? Instagram story size is the first thing you need to learn. Keep the best IG story dimension and use those useful tricks to get your compelling story with ease.