10 Marketing Tools to Maximize Your Productivity
Janice Wald

Tags:

Decluttering. Could we all use a little less clutter?

Our homes are cluttered, our thoughts are cluttered, let’s face it, our lives are cluttered. The Digital Age exacerbated the clutter in our lives with all the many choices available to us.

clutter

You’re busy, but are you productive? Marketers spend so much time trying to beat the online competition, they often spin their wheels without making progress. These tools are designed to help you beat your online competitors and save time in other areas.

Wouldn’t you love to spend less time while accomplishing more? Tools offer us that luxury. Take advantage of the rapid rise of time-saving tools and use them. This post will recommend time-saving tools in the following areas:

Collaboration

This note-taking app is so popular the tool makers started charging to have Evernote on more than two devices. As a result, if you have a budget for helpful tools, Evernote can be used on all your devices so you can access your notes wherever you are.

Evernote

Evernote uses the elephant as its symbol. People say elephants never forget. According to the app developers, you won’t ever forget any tasks you need to complete with this app.

With Evernote, you can create individual notes or specific notebooks. The app’s functions include collecting your notes, tasks, checklists, articles, and pictures. If you have trouble finding any of your data, quickly find what you need using the search function.

Evernote is easy to use and for even further ease you can store your data using Evernote’s browser extension. Since your data syncs to the Cloud, it’s literally impossible to ever lose your data with this handy tool.

Pricing: The free plan allows you to use Evernote on two devices. The paid plan enables you to share notes with clients or colleagues. You can even use Evernote for personal needs. Need an item from the store but don’t have time to pick it up? Use Evernote to share your grocery lists.

I can not rave enough about Google Docs. Google has 4 types of documents that you can seamlessly use for collaboration with clients or coworkers: docs, slides, sheets, and forms.

google docs

You can pick a blank template or choose from any number of the many templates Google offers. Their templates include resumes, brochures, and project proposals.

Use Google Docs to collaborate with your clients or coworkers on advertising copy. One of the perks of Goole Docs is your ability to dictate your documents and then translate them. Then share them with your clients.

As you can see, language barriers won’t stop you from fully utilizing Google Docs. You can easily and quickly provide and receive feedback by typing in your ideas in the margins.

google docs

Even after you collaborate, Google Docs shows you a summary of your collaboration. For example, Google Docs shows you which ideas were shared by whom if they were accepted or rejected.

Google’s tool actually just got better. The only negative aspect I ever saw was its inability to work with Grammarly, an online grammar checker. Google Docs is in the process of testing Grammarly.

Google Forms

Google Forms is one of the four types of Google Docs. You can use Google Forms for a variety of purposes. For example, you can use Google forms to survey your readers. User-Generated Content (UGC) is trendy now in business to consumer advertising (B2C). If your clientele wants to see certain content from you, you should provide it. B2C is all about solution marketing. How do you know what solutions they need without surveying your email list?

Google Forms provides the perfect vehicle to ask your list members for feedback. You can use Google Forms to ask your clients to register for events or provide their contact information. These are just two of the many uses for Google Forms. Use the form to follow-up after marketing your products or services.

Surveying your clients after you work with them has several purposes. First, you maintain the connection. Should they need you again, you’ll be fresh in their minds. Next, if they provide feedback that your work was disappointing, the form provides a place for them to write in feedback.

You can send the form as an attachment or as a link. If they fail to respond, Google Forms allows you to send a follow-up form as a reminder. The tool tells you who still needs to respond so you can send the form again.

You can even customize your form’s theme to match your website colors. You can change the font style and even put a logo or picture at the top. Google Forms is my go-to tool when I need to survey readers and clients.

Google Slides

Are you familiar with Microsoft PowerPoint? PowerPoint comes in a suite of tools, an expensive collection.  Good news: Google lets you use its tools for free! This includes the handy Google Slides.

Google Slides has the same benefits as Google’s other tools with one important added function: You use Google Slides to make a slideshow presentation. If you’re presenting for clients, impress them with a slide show. You can choose from predesigned templates or design your own.

Put in images, text, charts, graphs, whatever you need to show. Do you want to know the most exciting feature of Google Slides? The animation! It’s true! You can animate your elements. Have your titles fly in from all directions or spin around. Creativity knows no bounds with Google Slides.

I recently presented at a conference and showed a slideshow using the easy-to-use Google Slides. Would I use it again? Absolutely! Google Slides is my Number 1 choice for slide show presentations and should be yours as well.

You need a video conferencing tool in order to enhance your credibility. If people are going to trust you with their business, they want to see what you look like. Although there are other options on the market, I recommend the Intellameet’s tool.

video

The Intellameet conferencing tool is different from other video conferencing tools sinceIntellameet has many necessary functions for marketers that other video conferencing tools don’t provide.

For example, it is used for collaboration as well as video conferencing. In fact, it records a transcript of your conversations so you can easily see the topics your meeting focused on.

Are you planning on organizing a webinar? Use Intellameet. This versatile tool actually organizes webinars and other meetings. Intellameet even emails the attendees reminders.

In addition, Intellameet comes with a virtual whiteboard where you can use arrows and other symbols to diagram what you’re explaining. Your meetings will go smoother thanks to these helpful features.

Intellameet is easy-to-use. No downloading is necessary. Just click to start the meeting. I should know. I participated in a video conference using Intellameet. Easy!

Actually, Intellameet uses Google Docs. The developers incorporated it into their design. Therefore, if you and your clients are already familiar with Google Docs, you will love this tool since you are already familiar with the platform.

Graphic Design Tool

Fotor is a powerful graphic design software and photo editing tool, which has enough templates to meet any graphic design need and finish your graphic design portfolio in a few clicks. It has been used by over 300 million people worldwide, so it is plain to see what all these people find so appealing.

graphic designer

It has enough templates to please even your hardest-to-please followers. For example, there are templates for social media graphics, collages, posters, logos, tickets, gift certificates and more. Fotor even has menu, resume and letterhead templates! Clearly, this is an all-purpose, all-occasion tool. Whether you are a social media marketer, a retailer, or blogger, you can find exactly you need and make your own graphic design blogs in minutes.

Holiday Marketing

December is always the biggest shopping period of the year. Marketers have many graphic design needs Fotor can fill all-year round. For instance, Fotor can help when it comes to templates for Christmas graphic design. You can make your graphics the size of a poster. Think of the foot-traffic you’ll receive when shoppers view your stunning poster. This translates into big sales for you.

christmas gift guide design

With Fotor’s banner generator and vast free banner templates selection, you’re able to update your banner ads frequently. With eye-catching banner ads like these, your retail business is sure to profit.

accessories sales templates

Social Media Tool

Are you aware that the current trend in B2C marketing is bonding with your followers through social media connections? Fotor should be your only choice for social media posts. Due to the wide array of template choices, you can update your social media posts frequently, to make connections with your email list members. Use Fotor’s social media tools to advertise your social media marketing plans.

Are you worried about looking “canned?” There’s no need to worry about needing to reinvent yourself online to get attention. Fotor reinvents your brand for you. The Fotor company is always increasing the selection of these stunning templates so your look will never appear old to your followers.

By the way, if you just start your business and haven’t got a great idea for your brand logo design, Fotor also collects a bunch of excellent designs for your selection because Fotor also is a logo creator. You can easily personalize them with various resources and stand out from the crowd on social media sites.

software logo design

Click this Photo Edit the Logo

Personal Needs

You can use Fotor to wish your friends and family warm holiday greetings. Are you planning a holiday party for friends and family? Don’t forget about using Fotor’s creative invitation templates. Whatever your graphic design needs, you’ll find solutions at Fotor.

happy thanksgiving card design

Click this Photo Edit the Card

Nimbus is my preferred choice for screen capture. It should be yours as well. Nimbus is a versatile tool for many reasons. For example, I can save any part of my screen, or, if preferred, I can save the whole screen.

screen capture tool

Can you tell I edited the screenshot? I cropped out the part I didn’t want and put a red box over the part of the screenshot I want to feature. The palette contains many colors and all sorts of shapes.

As you can see from the screenshot, I can send my screenshot to my Google Drive and get a shareable link. In addition, I can save as an image and insert into my blog content. These are just a few of the options I have. If you send your Nimbus screenshots anywhere on the Internet like Dropbox or Google, you’ll always have access to them.

Headline Tool

Research on the best headlines show the most “clickable” headlines have a balance of 4-types of words: common, uncommon, emotional, and power. By having words in your headlines that fit those categories, you increase the probability people will click your headlines and bring traffic to your content. Michelle Shaeffer’s tool, HookLineDynamic, operates on this principle.

headline tool

She calls her tool “HookLineDynamic” since she hooks your reader for you. In this way, she increases your open rates. This headline tool scores the types of words in your headline. The tool then tells you how you can improve the words to increase the odds that people will click your headlines.

Hook Line Dynamic doesn’t just help you with headlines either. You can use Hook Line Dynamic to get people to open your emails as well as click on your website headlines. In addition, the tool helps you write sales funnel headlines and Facebook Ad-lines.

hooklinedynamic

Let’s say I put in a headline I’m considering using for an upcoming article “How to make money with online jobs.” As you see from the screenshot, words populated under various words in my headline. These are suggestions that may improve my headline score. When you’re done scanning, you even receive a mini report.

mini report

Look at mine: You can see that HookLineDynamic complimented my type of blog post title: The tool complimented me for having a “How to.” I considered changing my headline to “How to Make More Money with Online Jobs,” but when I did, my score fell. This tool helps you in all these ways boost your open rates.

Email Marketing 

In order to look professional, you need an email signature. NEWOLDSTAMP is a tool that allows you to generate a professional-looking email signature. Pick from their many templates or customize your own.

email marketing

Look at the email signature that I made with NewOldStamp. My signature matches my website’s colors and font styles.

Did you notice the link at the bottom? With my signature, I can sell my ebook and generate income. Did you notice the social media links? When people click these, they’ll go to my social media sites where my social media followers will go. My website’s URL is also interactive. It’s true: NewOldStamp provides an interactive email signature with the ability to generate web traffic and income.

SEO 

KWFinder is one of 5 tools in the Mangools suite. You’ll get all 5 tools when you sign up for Mangools suite of SEO tools.

KWFinder is a popular keyword tool which shows you how much competition exists online for your keywords, the search volume, and the level of difficulty in easy-to-understand colors we use to drive cars: red for difficult, yellow for caution, and green for easy.

In addition, KWFinder lets you organize your keywords into lists. Then, KWFinder ranks your words on the lists. This allows you to see at a glance which keywords are rankable.

Don’t waste your time producing content that won’t rank. Articles stay in search engines for years. You should optimize your posts for search engines for this reason. You’ll improve your posts’ shelf life as well as visibility.

Let’s take a look: A guest author sent me a post, “Important Tips On Growing An Engaged Social Media Audience For Your Blog.” Do I want to consider the post? Is it a competitive keyword for me? In other words, can my post rank high in Google’s SERPs?

kwfinder

35 appears in yellow for my search of the keyword term “social media growthhacking.” Although 35 may indicate this keyword term might be good to try to rank for, N/A indicates there aren’t even 10 searches for this term a  month. When I made growth hacking two words and retried, search volume only went to 90. Also, look what populated off to the right:

kwfinder 2

Blogs with high DA rankings have published content using this focus keyword. If I try to rank, I’ll be competing against stiff competition.

Do you see how helpful KWFinder is? Perhaps the keyword term “social media engagement” which has almost 3,000 searches per month and a keyword difficulty of 43 might be a better keyword term to try to rank for.

Spyfu is named for its ability to help you spy on your online competitors. Spyfu is an SEO tool that provides all sorts of metrics. For example, Spyfu shows you your online weaknesses when trying to rank against your competitors.

spyfuspyfu4

Spyfu will also show you your competitor’s online weakness so you can capitalize on them. Next, do you want to be able to spy on your competitors’ advertising? If yes, Spyfu is the tool for you. Thanks to Spyfu, you can emulate your competitions’ advertising or try to outshine their ads with your own.

spyfu3

When trying to find my competitors’ blog coaching ads, I used Spyfu to find this information. V1 standards for Version 1. Clicking it allows me to see the version of the ad and how recently the ad was made. Take advantage of this “spying” feature to write better ads than your competitors.

EZVID

In addition, Spyfu gives you important information about the keywords people are using to find your articles and your positions rankings in the SERPs. As can be seen from this screenshot, 17 of my keywords just made it to Page 1 in Google’s SERPs. There’s so much information for you to learn using Spyfu. For example, Spyfu offers in-depth tutorials.

Video Marketing 

EZVid is free software. Download and go! Not tech-savvy? EZVid is quick and easy to use.  Easily show your potential customers the benefits of using your products. EZVid has both audio as well as video capabilities.

Ezvid 2

Longer videos will be sent to your Google Drive where you can share with a link. You can send your videos to YouTube, Instagram, or share them with colleagues. I recently used EZVid to show my Virtual Assistant how to do some tasks for me.

When you show, you build credibility– with your colleagues as well as your website visitors. You can delete EZVid’s watermark which comes in with the free version.

Choose your favorite music to accompany what you show on the screen. There are so many reasons to love this tool.

Wrapping Up

In closing, I’ve used most of these tools personally. I can attest to their value and time-saving capabilities.

Now that you’ve read this post, you know which tools exist to help marketers save time and the functions of those tools. These tools are designed to help you. Use them and you’ll have more time. Don’t waste time doing activities these tools can do for you.

Wouldn’t you like more time to do what matters most and more time to enjoy your time with who matters most? Use these tools and you can.

graphic design


Related Posts :
Leave a Reply :

3
Leave a Reply

avatar
2 Comment threads
1 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
3 Comment authors
adminDiv JangidHealthy Dental Recent comment authors
  Subscribe  
newest oldest most voted
Notify of
Healthy Dental
Guest

It’s very interesting and informative post, thank you so much for sharing your useful information to the people who are looking for it. – dentist in district heights md

Div Jangid
Guest

Its good roundup post. But as being in seo I would say ahref and semrush are great tools that deserves a place in your list

admin
Admin

Sure, they are also of great use